There’s an interesting article that was recently published in the New York Times that could have significant effects on the number of getaways people take in a given year. “Hit the Reset Button in Your Brain” highlights the importance of taking a true vacation from the influx of information pouring into our brains on a daily basis. Email, Facebook, YouTube, Twitter, Instagram, Newspapers, Radio, TV, magazines – we take in the equivalent of about 174 newspapers of information per day on average! That’s five times more than we did in the 80s.
Turns out, when we “Tune-Out” we allow a different part of the brain to kick in - the daydreaming mode - and this allows us to better solve problems and fosters creativity. In short, traveling and unplugging makes us better at work and at life!
We are blessed in Ohio to have many travel experiences that allow visitors to relax, unwind, and break free from the information overload. There are even some parts of Ohio where you have no choice but to go tech-free, such as some of our rural state parks. When you enjoy scenic hiking, quiet cabins, ziplining, campfires, and horseback riding – you can free your mind to work better.
For Ohio travelers, breaking away from the norm and having that recharging time is a major driver for visits. Be sure to tap into this trend in your promotional efforts and when it comes to your own daily work.