(Information via http://www.communiquepr.com/blog/?p=4629)
For brands hoping to engage consumers and
maintain a consistent social media presence, a Facebook page can be an
effective tool. Despite debates over what a Facebook “like” is actually worth,
or whether the company is here to stay, Facebook provides an excellent resource
for sharing content, engaging with fans, and telling your brand’s overarching
story.
If you are part of a small team, however,
managing the constantly changing interface of Facebook can be somewhat complex
and time consuming. Thankfully, Ragan’s PR Daily recently compiled a list of 25 Facebook tips every social media manager needs.
Here are five highlights.
1. How to schedule posts
in advance
Just like Twitter, Facebook allows you to
schedule update releases. When you post a photo, video, offer, or status
update, there is a clock symbol below the update. You can use this tool to
schedule when the post will appear.
How is this useful? If you’re a restaurant,
for example, you might release an offer for 25 percent off a Friday night meal
on Wednesday or Thursday. Or, if you’re using your Facebook to establish your
brand as a thought leader, you might schedule regular links to timely industry
articles, but stagger them throughout the day.
2. How to add multiple admins
If you have multiple people that might manage
the Facebook page, you can add multiple administrators from their Facebook
accounts (as opposed to having one Facebook account).
Add admins by clicking on your Facebook page,
clicking “Edit Page,” and then clicking “Manage Admins.” You can send each
individual an invite to their Facebook account, or via email. Through this, you
can manage who has administrative access to your brand’s Facebook page, and you
don’t need to change the password for a shared account when someone might leave
the company.
We use this feature at Communique, so that
everyone who might need to use our Facebook page is able to, with the
supervision of management.
3. How to promote your updates
Facebook has an advertising tool that helps
your post get seen by more people who “like” your page. This can be useful if
you have a specific update that you might want publicized, or an offer you
think will be very successful. When you update a status, you will see a
“Promote This Post” button, which will allow you to select how much money you
are willing to spend on promoting the post.
4. How to target posts
This is an interesting feature I was not
aware existed—you can target a post’s demographic by language or location.
Click on the “Public” icon next to the “Post” button, and enter countries and
languages you would like to target, separated with commas. This might be
helpful if you are a company with customers in the U.S. and Canada, for
example, and want to promote a deal to your Canadian audience.
5. How to create
milestones
This is an easy way to showcase the story arc
of your company and brand. Milestones indicate important moments in your
brand’s history. You can pick and choose your milestones, and include an image.
Milestones might range from the obvious, such as when your company started or
went public, to more specific facets of your brand’s story, such as when a
specific customer started using your product and had exceptional results.
To view the rest of the list, click here: 25
Facebook tips every social media manager needs.
