Joe Giessler had the awesome privilege of attending the 4th annual Social Media Tourism Symposium. This national conference brings the brightest minds together with the singular focus of sharing best practices for promoting tourism on social media. This year’s conference had nearly 300 attendees in Huntsville, Alabama. Here are the big take-aways from the conference:
1. Focus on “helping” not just “selling” – posts on social media that are “useful” in nature are shared 30 percent more than other posts. Hilton Hotels helped someone with a restaurant idea despite that person staying at a competitor’s hotel.
2. Do a Competitive Analysis – this idea was from Experience Columbus’ own Joe Vargo. Many of us regularly analyze our internal social media analytics. (Did my blog get more views this month than last month? etc.) But a true benchmark is measuring your own organization against the competition. (Does DiscoverOhio have more Facebook fan engagement than Pure Michigan in December? etc.) Many social statistics are publicly available.
3. Rule of Three – This is a great idea for destinations that feel stretched thin. The concept is simple – for every piece of content created, find three platforms to post that content. Write a blog, post that blog to Facebook, Tweet about it, Pin it, create a teaser for it on your website.
4. Give Your Fans Rock Star Treatment – Musicians do an amazing job at showing love to their fans. Make sure you are reaching out to those who like you. For example, have you thought of giving a select group of fans access to your upcoming marketing strategy to see what they think?
If you’d like additional information on any of these points, feel free to email email@example.com