Pinterest, the social media platform sweeping the digital landscape the past six months, can be a great resource for attractions, destinations and destination marketing organizations. Have you decided whether to, and how to, incorporate this latest social media craze into your marketing plans? Here’s a great blog (http://blog.emoderation.com/2012/01/everything-you-ever-wanted-to-know.html) that explains the basics of Pinterest, ideal content to post, tricks of the trade and more.
Be sure to follow Discover Ohio on Pinterest. We have created boards for Ohio Music, Food & Drink, Amish, Outdoors, Family Fun, Oscar Movie Locations in Ohio and more, as well as continuing to regularly create new boards for pinning.
Want Numbers? Here is a great article about the staggering growth of Pinterest in just a few short months. Among the highlights, Pinterest has: 10.4 million users, 97 percent of whom are women, and more than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2 million members).
Lastly, here are some great examples of DMOs that have done a great job promoting their destination/attraction using pinterest:
- Experience Columbus: http://pinterest.com/expcols/
- Visit Canton Stark County: http://pinterest.com/cantonstarkcvb/
- Visit Savannah (Georgia): http://pinterest.com/visitsavannah/
- Fargo-Moorhead (North Dakota): http://pinterest.com/fargomoorhead/